“AI adoption can face strong resistance in creative areas”.
While rivals such as Electronic Arts and Ubisoft have jumped into the world of Generative AI development with both feet, not every company in the games industry is willing to throw caution to the wind.
During a Q&A session following its recent Q2 financial results, Sega‘s top brass addressed the use of AI when it comes to making games (thanks, VGC) and how it will help tackle the increasing costs of development.
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